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The Netherlands
Mussenstraat 15
1223 RB Hilversum
Belgium
Ankerrui 9
2000 Antwerpen
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- Cases
- HKM Academy How learning keeps up with 22,000 people
HKM Academy: How learning keeps up with 22,000 people
22,000 team members. 25 countries. For a global brand like Hunkemöller, standard learning doesn’t cut it. With the HKM Academy, learning is smart, social and scalable. And with lasting impact.
THe HKM Academy
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Learning that feels like Netflix
Learning shouldn’t feel like a chore, it should feel natural. That’s why the HKM Academy is built like a streaming platform:
- Visually engaging
- Easy to navigate
- Always picks up where you left off
Whether you work in-store, in management or at HQ, you only see what’s relevant to your role, in your language, in your context and at your own pace.
Built to fit the brand
The HKM Academy runs on the TinQwise learning platform. It gives the Hunkemöller team full creative control:
With Studio it's easy to create modules, add videos and guides. Fast, flexible, fully on brand.
And with powerful data insights, managers can track learning progress and support growth, performance and behaviour on the floor.
Learning that feels like Netflix
Learning shouldn’t feel like a chore, it should feel natural. That’s why the HKM Academy is built like a streaming platform:
- Visually engaging
- Easy to navigate
- Always picks up where you left off
Whether you work in-store, in management or at HQ, you only see what’s relevant to your role, in your language, in your context and at your own pace.
Built to fit the brand
The HKM Academy runs on the TinQwise learning platform. It gives the Hunkemöller team full creative control:
With Studio it's easy to create modules, add videos and guides. Fast, flexible, fully on brand.
And with powerful data insights, managers can track learning progress and support growth, performance and behaviour on the floor.
"We've been working with TinQwise for 5 years and together, we're always trying to raise learning to the next level. Everyone has responded very positively to the new look & feel of the Hunkemöller Academy. We also like the fact that we can very easily adjust the content ourselves."
Jolande van der Meer
HR Projects Manager (until Sept. 2022)
Learning in the flow of work
After onboarding, every shero flows straight into the HKM Academy. That's where learning happens on the job, not outside of it.
What makes it work:
- Short, interactive modules built for retail life
- Multi-language and role-based content
- Focus on product knowledge, customer experience and soft skills
- Social learning through challenges and team events
The result? A learning culture that fits the brand. It also makes people feel stronger, more confident and more connected.
From new hire to brand hero
What started as an onboarding solution became a global learning platform. Empowering thousands of shero’s to grow into ambassadors. On the floor. In the fitting room. For the brand.
The impact:
- Onboarded in 20 days
- 75% active users weekly
- Higher employee engagement and customer satisfaction