What happens at GROW doesn't have to stay at GROW. At the first edition of our event, Hunkemöller, Rituals, Just Eat Takeaway, BLOS Kinderopvang and Louwman Dealer Group shared how they help their people grow. Here's what we learned.
Missed GROW23? Or curious about the challenges our guests faced? Their stories show how employees become ambassadors who move their organisation forward. Special Forces Tussen Je Oren closed the day with a session on mental strength.
Philip Mountford, CEO of Hunkemöller, opened the day. In his years at Hunkemöller, there was never a dull moment. Together with Anne Jaakke, former CHRO at Hunkemöller, he looked back on their work together. And he shared how you bring out the best in your people.
His key advice: be authentic. When Anne suggested baking a pink cake and sharing the moment with Hunkemöller employees, Philip was in straight away. He even went a step further and gave a glimpse of his life at home. That openness brought the whole team closer together.
“15 Years Hunkemöller; it has been an incredible journey.”
Philip Mountford, CEO at Hunkemöller
In winter, couriers spend a lot of time waiting for the next order. Just Eat Takeaway saw an opportunity in those lost minutes. Sjoerd Boermans, Global Head HR Technology, talked about the Courier Mission Game. They rolled it out across 11 countries in the winter of 2022.
The idea is simple. Hit your weekly goals and you unlock the game. Every week starts afresh, and there's no limit on the number of winners. So everyone keeps playing. It worked. 38% of all couriers played at least once, rising to 47% in Germany. And 45% of players would highly recommend Just Eat Takeaway as an employer.
Rituals wants to deliver the best customer experience out there. To get there, the L&D team led by Daan Luitse, Senior Manager Digital Learning Strategy, rethought the way they work. He shared three choices.
For Rituals, customer experience is never finished. And neither is learning.
Through a series of acquisitions, BLOS Kinderopvang quickly became one of the ten largest childcare organisations in the Netherlands. That raises one big question: how do you keep existing and new colleagues aligned?
According to Anoek Klein Swormink, Recruitment & Development Director, it starts with knowing what drives your people. That's how "I have to" becomes "I want to". On their learning platform BLOX, employees build on their own strengths. Short learning moments, podcasts and games help them grow. For example as a mentor for new colleagues, or in supporting children who need extra care. You can see how the approach developed further in the BLOS Kinderopvang customer case.
The automotive sector is changing fast. Electrification, sustainability and a tight labour market make skilled people more valuable than ever. Martijn Bovée, Marketing Director at Louwman Dealer Group, showed how to stay adaptable without losing who you are.
Louwman has a hundred years of history, and that is its strength. So they tell their own story, with their people in the lead roles. A mechanic at work, a colleague on the phone, a salesperson talking to a customer. At open days, visitors meet those people in person. And with referral bonuses and events like the Louwman Dakar Challenge, they keep their specialists on board.
"It's easier to gather people around a purpose than to put a purpose into people."
Martijn Bovée, Marketing Director at Louwman Dealer Group
After a morning full of insights, Erik Wegewijs and Bas Kremer of Special Forces Tussen Je Oren (SFTJO) closed the day. They showed why mental strength is essential for personal growth. And they tackled a question many organisations wrestle with. How do you look after your people's wellbeing while still hitting your goals?
Their approach centres on personal leadership, resilience and balance. They have worked with a wide range of organisations. And they see time and again what their approach sets in motion.
"The professional can only excel when the individual is in balance."
Bas Kremer & Erik Wegewijs, owners of Special Forces Tussen Je Oren
Together, these principles create a workplace where wellbeing and progress go hand in hand. That's where an organisation reaches its goals.
Curious how other organisations help their people grow? Book a demo and we'll show you.