1223 RB Hilversum
How do you ensure that your employees stay longer and are more productive and engaged?
Let’s face it: a role in a company is more than a job title. That’s why an increasing number of organizations are putting skills, more than jobs, at the center. If you really want your employees to stay longer, be more productive and enjoy greater engagement, it’s crucial to spread the company’s formula for success.
Now we hear you thinking, “Sure, but how do I do that?” By translating this formula into personal, playful and goal-driven growth paths available to any employee. In an affordable and efficient way. Also important when you already have enough on your plate.
Think of it like a choose-your-own-adventure book, but for your career. You start at one point, but which path you take is up to you. With goal-driven growth paths, you have a clear destination in mind, and the journey is mapped out step-by-step.
But beware, goal-driven growths paths can be bumpy and as you grow, your responsibility increases. That differs them from learning paths. Goal-driven growth paths are a roadmap for your people to achieve their career aspirations within the organization. It involves setting clear and measurable goals, identifying the skills and experience required to achieve those goals, and creating a plan to develop those skills and gain that experience.
That differs them from learning paths. While learning paths take you from a to b, growth paths take you from a to the moon. So learning paths aim to get you jumping from learning bite to learning bite. A growth path, however, has much more focus on your personal motivation and there is more help along the way. For example, it helps you look ahead and see consistency in your organization's training offerings.
Because when you work within an organization, you want to be able to extract what you need and what interests you. In the case of growth paths, it's about a clear direction to follow in your career development journey with the possibility to take sidesteps.
For example: you step in as a junior sales executive, you master your work by becoming a store manager and eventually you make impact as a regional manager. While you’re on this journey, you will see which products sell best and want to explore how this affects marketing strategy. Why not take a sidestep to learn more and understand this part of the company process as well?
It's all about taking that first step in the right direction and starting small. That may still sound like rocket science, but no worries, we’ll pull you through.
You start with identifying. How many employees need which skills? But again, let’s keep it simple. If you cannot boil it down to a top 3 skills per role, it becomes unclear to your employees as well. Focus is key, less (skills) is more. Once you have a clear picture of what's required, create engaging content that will help your people master these skills.
Let's just say you work in IT as a service desk employee and have daily contact with customers. What skills do you need to truly become a star in this role? Skill one is to become king of communication, people skills is number two and the ability to analyze which solution is best in that situation makes three.
Setting specific, measurable goals to begin with. It provides a path for your people to actually achieve their tasks. You can work with short- and long-term goals. Gaining experience, completing small tasks and projects and taking classes are examples of short-term goals and it takes days, months or one/two years to accomplish them. You need these short-term goals to accomplish your long-term goals.
Long-term goals, well… it's already in the name. Think about being promoted to a certain position, getting a particular job, getting a certain award or recognition or completing a complicated project. In general, it takes you longer than two years to reach these goals.
In order to achieve these goals short and straight-to-the-point training content is key. Avoid overwhelming people with too much information. With a well-designed, engaged training plan and the right technology tools, you'll be well on your way to creating effective growth paths for all your employees.
Yes, we know that just setting goals isn't enough. To really motivate people, you need to make sure a growth path is fun and interactive. Learning becomes like playing a game. You start as a newbie with a matching avatar. In the beginning you may be a little clumsy, but as you progress, you develop more and more skills. Your character grows with you and earns all kinds of medals as you complete your tasks. While you apply your learned skills and knowledge in your daily work, you literally see how you’re doing during the online training.
This is just an example. Just dare to think out-of-the-box. Incorporating games, interactive tasks and social components into your training process will allow people to apply their skills in real-life scenarios and encourage social learning through peer-to-peer feedback and collaboration. And you know what? People can pursue training when it is most convenient for them by making these growth paths always available.
Here comes the best part. You don’t have to go through this process alone. With the right technology and tools, tracking and managing growth paths can be a breeze.
First off, a Growth Platform makes iteration easy. No more waiting around for weeks to make updates - you can tweak your content on the fly and keep things fresh and relevant. And speaking of relevance, a Growth Platform also allows you to analyze engagement and personalize the content per user or group. Once you've identified training activities by growth path, it's time to add out-of-the-box motivational triggers, such as encouraging messages, peer-to-peer feedback, level up badges and praise. That means no more one-size-fits-all training - your employees get exactly what they need to succeed.
This way of working makes your growth paths incredibly practical and visible. With the ability to use them on phones and other devices, your employees can access training anytime, anywhere. And when it comes to scaling up, this is the way to go. You can easily add new content and users as your company grows.
By automating processes, you no longer have to waste time on tedious administrative tasks – let technology do the heavy lifting so you can focus on what really matters.
So, let's get tech-savvy and start creating some killer goal-driven growth paths for your employees! Because impactful organizations with great people will change the world for the better.
Your chance to grow what makes your company great while keeping your employees engaged.