A new store opens in two weeks. Fifteen new faces start on the same day. And the store manager is new too. Growth is exciting. But who makes sure all those new people find their feet?
The excitement fades fast
A fast-growing chain moves at full speed. New stores open, new teams form and everyone has their hands full. New starters often have to figure things out on their own. That’s when the first-day buzz wears off. People want to feel welcome and know what’s expected of them. Without that, they drift away before they’ve properly started. In fact, 70% of new hires know within a month whether they’ll stay.
One standard, many stores
Growth brings a challenge you don’t have with five stores. Every store manager onboards in their own way. One explains the till on day one, another in week three. So how do you make sure a new sales assistant in store 48 learns the same as in store 1?
My Jewellery knows that challenge well. In early 2025, the brand had 38 stores. Today, it has 65, across four countries. And the goal is 125. So onboarding can’t depend on who happens to be working that day. Every new starter gets the same short module on their first day. And 93% of them complete it.How to keep onboarding on track while you grow
Have the basics ready before day one
The welcome module, the practical information, and the first courses: set them up once. They will be ready for every new starter. Automatically, in every store. These three onboarding moments are easy to automate.
Share your story from the start
People join a brand they feel connected to. Tell them what it stands for, in the very first month. Why does the brand exist? What makes a visit to your store special? That story makes people feel part of something bigger.
Give every store a buddy
A buddy is the first person a new starter turns to. Someone who knows the ropes and has time for questions. In a new store, that might be an experienced colleague. That way, you carry the culture from store to store.
Give every role its own route
A sales assistant needs something different from a warehouse worker. Here’s how to set the right moments per role.
Growth creates career paths
Here’s the good news. Every new store needs a store manager, a buddy and someone to train the team. Those roles are perfect next steps for your current people. A sales assistant from store 12 might become assistant manager in store 30. A clear growth path shows them the way. And new starters see from day one that there’s room to grow.
Growing fast? Book a demo and we’ll show you how to keep onboarding on track in every store.
