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How to achieve Adaptability in an ever-changing world

GROW23
Rather than simply anticipating change, it's crucial to recognize that the world we thought we knew has fundamentally evolved.
Martijn Bovée

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IBAN NL26 INGB 0006679651
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Invaluable employees are essential

“It’s easier to gather people around a purpose than to put a purpose into people" 

- Martijn Bovée, Director marketing at Louwman Dealer Group 

 

In the automotive industry, much like in childcare, there's a whirlwind of change. Think about globalisation, electrification, sustainability, and the shift from transaction to Customer Lifetime Value (CLV)-driven approaches. Navigating these challenges hinges on your invaluable employees. Especially in sectors facing labor shortages, increasing wages, and demands for specialized skills.

Adaptability is key

Rather than simply anticipating change, it's crucial to recognize that the world we thought we knew has fundamentally evolved. Adaptability is key, but authenticity should never waver. With a century of history, Louwman isn't the epitome of youth, speed or trendiness, but it is the guardian of its identity and principles.

Martijn Bovée

According to Martijn Bovée, this authenticity takes precedence over prestigious brand names like Mercedes or Louwman. He emphasizes that marketing isn't about inventing tales but about narrating the genuine one. The real story is the one that truly matters. 

Humanize your workforce

Martijn Bovée

To achieve this, Louwman consistently seeks topics that foster connections among employees and strengthen their bond with the organisation. They also contemplate ways to humanize their workforce. In their outings, you'll witness employees actively engaged – whether it's fixing a car, handling a phone call, or conversing with a client interested in a particular vehicle. And not to be overlooked, there's the open house event, providing an opportunity for individuals to personally meet the faces behind Louwman.

 

But that's not all. Louwman goes the extra mile to retain their employees by offering them gifts, providing bonuses when they introduce a new colleague, and organising exclusive events like the Louwman Dakar Challenge. This is all part of Louwman's commitment to their team, their pride in their specialists, and their dedication to nurturing a strong sense of team spirit. 

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The Netherlands

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+31 35 206 192

Business

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BTW NL809771287B01

IBAN NL26 INGB 0006679651
SWIFT / BIC INGBNL2A

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