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TinQwise
Mussenstraat 15
1223 RB Hilversum
The Netherlands
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- How the Etos Academy structurally improves engagement and onboarding
How the Etos Academy structurally improves engagement and onboarding
With more than 500 stores and thousands of employees, Etos had one training house. The offering was substantial, but scattered, hard to find, and difficult to manage. So they built the Etos Academy: one central place that gives every employee the same onboarding and anchors engagement in the work itself.
"I really appreciate that we can tailor content. Every target group has its own offering. A shelf-stacker follows an onboarding programme, a store manager gets more leadership modules.
It doesn't matter whether you've just started or have been on the shop floor for years. You open the Etos Academy and see straight away what's meant for you. So you always find what fits."
Milou Langeveld-de Vries
HR Project Manager & HRBP Supply Chain
Learning that continues in the work
That also changed the foundation. The standard store processes, set out in the Etos Heartbeat, are now part of one onboarding programme. It covers everything, from stocking a shelf using FIFO to giving customers the right advice. "Now you simply know: everyone has a clear programme and gets the same information at the right time," says Milou.
That information isn't just practical, it's also relatable. New colleagues see how others experienced their first day and get explanations from colleagues in the store. Onboarding isn't an endpoint here. For roles like store manager and Service & Sales Lead, role-specific training follows on directly. Learning doesn't stop after the first few weeks. It continues in the work.
For managers and administrators, just as much has changed. Store managers monitor progress, and administrators update content in minutes. No tickets, no IT requests. Just adjusting what's needed, when it's needed.
Etos' choice
Engagement up, onboarding standardised
The first results
The Academy hasn't been live long, so more results will follow. But the early numbers are clear:
100%
finds the Academy easy to use
90%
finds the Academy useful
80%
engagement among employees under 6 weeks' tenure vs. 30% among longer-tenured staff
A smart launch drives fast adoption
Etos launched the Academy cleverly: with a scavenger hunt where teams could win a wellness moment. This led to high activation, fast adoption, and immediate awareness of the Academy.
"People understand it well and know how to find their way. That's exactly what we wanted to achieve," Milou says, enthusiastically.
Why this works: structure beats motivation
Employee motivation hasn't changed. The structure has. Everyone who now joins Etos finds the same foundation, regardless of store, manager, or start date.
Learning is part of the job. With moments of reflection that get employees thinking about their own behaviour on the shop floor. Relying on individual onboarding buddies makes the outcome unpredictable. The Academy brings structure and grows with the brand.
Etos made that choice.
The first results
The Academy hasn't been live long, so more results will follow. But the early numbers are clear:
100%
finds the Academy easy to use
90%
finds the Academy useful
80%
engagement among employees under 6 weeks' tenure vs. 30% among longer-tenured staff
A smart launch drives fast adoption
Etos launched the Academy cleverly: with a scavenger hunt where teams could win a wellness moment. This led to high activation, fast adoption, and immediate awareness of the Academy.
"People understand it well and know how to find their way. That's exactly what we wanted to achieve," Milou says, enthusiastically.
Why this works: structure beats motivation
Employee motivation hasn't changed. The structure has. Everyone who now joins Etos finds the same foundation, regardless of store, manager, or start date.
Learning is part of the job. With moments of reflection that get employees thinking about their own behaviour on the shop floor. Relying on individual onboarding buddies makes the outcome unpredictable. The Academy brings structure and grows with the brand.
Etos made that choice.