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G-Star DARE: One platform for brand experience and compliance

G-Star Raw

DARE is G-Star RAW’s global learning platform where brand experience meets compliance. With over 1,800 employees across HQ and retail, learning through DARE is fast, personal and fully on-brand. From product knowledge to privacy legislation: this platform inspires, sharpens and helps people grow.

G-Star RAW Academy

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Contact

Mussenstraat 15
1223 RB Hilversum
The Netherlands

info@tinqwise.com
+31 35 538 56 56

Business

KvK 32082603
BTW NL809771287B01

IBAN NL26 INGB 0006679651
SWIFT / BIC INGBNL2A

G-Star RAW

DARE: A scalable platform combining Retail Academy and Integrity Service.

The Challenge: Uniting Retail Expertise and Compliance Globally

G-Star RAW is a global denim brand with 1,800+ employees and 400 stores in 26 countries. The brand’s success depends not just on great collections, but on the people who bring the brand to life every day.

But how do you ensure that all those employees:

  • deliver the same brand experience across the globe,
  • quickly adapt to changes,
  • and are up to speed on GDPR, fair competition and other compliance rules?

The answer: DARE. A scalable learning platform that trains employees in both brand experience and compliance. All in one place.

Retail Academy + Integrity Service in One

DARE offers tailored learning programmes for both HQ and in-store teams. From customer service to data security, everything comes together in a single platform. Onboarding will soon be added, allowing DARE to support the entire employee journey. From entry to exit.

 

"The platform oozes G-Star, giving new employees from the first moment a sense of what the brand entails and what it stands for."

Wendy de Linde

Wendy de Linde

Manager Employee Experience

Retail academy meets integrity services
The platform offers short modules of no more than 10 minutes
DARE encourages employees to build new skills and put them into practice
You can take the lead in your own learning
The G-Star RAW team creates and publishes new content themselves
DARE makes compliance training tangible and engaging
G-Star GDPR

Learning in G-Star Style

DARE looks and feels like G-Star: bold, playful, and always up to date. The platform offers short, sharp modules of no more than 10 minutes. Think bite-sized microlearning through stories, challenges and 20 Second Solutions. Everything is served in a visual menu with time labels, just like Netflix.

You're never more than three clicks away from the answer you need. No information overload. No dusty manuals. Just learning that sticks.

 

Growth through challenge

DARE is about more than just sharing knowledge. It encourages employees to build new skills and immediately put them into practice on the shop floor. They step out of their comfort zone, discover new sides of themselves and strengthen their own flexibility.

The result? More personal growth and a more agile, resilient organisation.

Learning that feels personal

In DARE, employees take the lead in their own learning. Clear to-do lists help them navigate content with ease. And beyond practical knowledge, they gain confidence, realising their value not just to the company, but for their own future.

Fast and flexible learning

Organisations move fast and so should your learning. That’s why TinQwise trained the G-Star RAW team to create and publish new content themselves. From product updates to compliance news: it’s live in minutes. No external help needed.

Always up-to-date. Always ready to act.

Compliance that actually connects

Privacy. Competition. Ethics. Compliance topics can feel distant, even irrelevant, to daily work. But not with DARE.

DARE makes compliance training tangible and engaging, using:

  • real-life scenarios,
  • bold visuals,
  • and custom-made dilemmas, tailored to G-Star’s context.

Employees learn to make ethical decisions independently, protect personal data and act in line with brand values. Rules come alive and compliance becomes second nature.

More than a learning platform

With DARE, G-Star RAW is building more than skills. It builds confidence, ownership and brand connection. Every learning moment strengthens the individual and with that, the company.

The platform offers short modules of no more than 10 minutes

Learning in G-Star Style

DARE looks and feels like G-Star: bold, playful, and always up to date. The platform offers short, sharp modules of no more than 10 minutes. Think bite-sized microlearning through stories, challenges and 20 Second Solutions. Everything is served in a visual menu with time labels, just like Netflix.

You're never more than three clicks away from the answer you need. No information overload. No dusty manuals. Just learning that sticks.

 

DARE encourages employees to build new skills and put them into practice

Growth through challenge

DARE is about more than just sharing knowledge. It encourages employees to build new skills and immediately put them into practice on the shop floor. They step out of their comfort zone, discover new sides of themselves and strengthen their own flexibility.

The result? More personal growth and a more agile, resilient organisation.

You can take the lead in your own learning

Learning that feels personal

In DARE, employees take the lead in their own learning. Clear to-do lists help them navigate content with ease. And beyond practical knowledge, they gain confidence, realising their value not just to the company, but for their own future.

The G-Star RAW team creates and publishes new content themselves

Fast and flexible learning

Organisations move fast and so should your learning. That’s why TinQwise trained the G-Star RAW team to create and publish new content themselves. From product updates to compliance news: it’s live in minutes. No external help needed.

Always up-to-date. Always ready to act.

DARE makes compliance training tangible and engaging

Compliance that actually connects

Privacy. Competition. Ethics. Compliance topics can feel distant, even irrelevant, to daily work. But not with DARE.

DARE makes compliance training tangible and engaging, using:

  • real-life scenarios,
  • bold visuals,
  • and custom-made dilemmas, tailored to G-Star’s context.

Employees learn to make ethical decisions independently, protect personal data and act in line with brand values. Rules come alive and compliance becomes second nature.

G-Star GDPR

More than a learning platform

With DARE, G-Star RAW is building more than skills. It builds confidence, ownership and brand connection. Every learning moment strengthens the individual and with that, the company.

G-Star RAW Academy
Want a Learning Platform That Connects Brand and Integrity?

At TinQwise, we believe learning only works when it truly resonates. That’s why we design solutions that activate, connect and empower. Just like DARE.

Curious how to bring this to your organisation?
👉 Request a demo
👉 Learn more about EthiQs

FAQs from the DARE Academy

Thinking of a similar solution? You’re not alone. Here’s what others often ask and how it applies to you.

Is DARE only for store employees?
How do we keep the platform up to date?
Can this work for compliance training?
What if employees don’t have time to learn?
What does DARE bring to the G-Star brand?

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with a request body that specifies how to map the columns of your import file to the associated CRM properties in HubSpot.... In the request JSON, define the import file details, including mapping the spreadsheet's columns to HubSpot data. Your request JSON should include the following fields:... entry for each column.

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The Netherlands
Mussenstraat 15
1223 RB Hilversum


Belgium
Ankerrui 9
2000 Antwerpen

 

+31 35 538 56 56
info@tinqwise.com

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